Social reporting mixes journalism, social media and facilitation to report collectively and live from an event. It provides a unique opportunity to reach out to even more people than those attending in person.
Because it relies heavily on social media, social reporting also enables interaction with “outsiders” by soliciting their offsite participation in the onsite presentations and discussions, as well as stimulating discussions about the topics the event covers.
Social reporting can go further than that: using event participants as social reporters will result in them being more actively engaged. Social reporting also stimulates your audience to engage more actively with both the content and other participants, to reflect on the topics and discuss them.